Esthetician Chat: Get Rid of Your Service Menu

Many Estheticians ask me what I mean when I tell them to get rid of their service menu. When I tell them to get rid of all the options on their menu all together, I usually get the deer in the headlights stare.

The whole “no menu” idea doesn’t mean you offer no options for your clients, it means you’re using words like “customize” for your services.

We get caught up when we’re in school in the whole notion that we need 7 different facials, but really we offer one facial that is customized to the client’s skin type at the time of the service, and adapted to their changing skin care needs during their regular visits!

We have many treatments and services:

Facials
Peels
Hair Removal
Microderm Abrasions
LED
Micro
etc.

So, instead of many different prices for many different types of facials:

I customize my service, but I have only one price. #noservicemenu #estheticianchat

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Since you know them best, your clients know when they come to you they get a customized treatment that helps their skin in its current condition.

Therefore, loyalty builds when your customers know you care about them and their skin. There is no loyalty in offering a standard facial that has no value other than relaxing rubbing of stuff on their skin.

Customize, Customize, Customize…after all, you are the expert, right?

Once you customize your service menu to your customers and their needs, you can now determine what products you can private label, and start building your empire! When your clients come to you, and get the best treatment available for their skin, what happens when they go home and put junk on their face in between treatments?

When you provide customized value for your clients, you don’t need to hard sell your products…customers see and feel the value, and wouldn’t put anything else on their skin.

Menu customization requires dedication to continuing education. #estheticianchat #beautypro

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When you clearly communicate with and educate your clients, they see the change in their skin, and you create the Loyalty they crave!

This is why I offer my LIVE MASTERMINDS for estheticians with one day on skin care & business, and one day on waxing & menu.

We can’t have skin care continuing education without partnering that with business education, because they go hand in hand to create a profitable Esthetics business.

As I mentioned earlier, many Estheticians want to build their Esthetics Empires. The first step to that Empire is to stop multitasking!

Don’t be your receptionist, and cleaner. Have two rooms, and keep them booked with you and your services. Hire a receptionist to greet, and finalize the client’s experience, and a runner, or room cleaner to turn your room over while you’re in another service appointment in the room next door.

The more you focus your time and energy, the more productive you will be, and the more clients you will see.

Maximize your potential income as an esthetician by staying solo! Hire a receptionist and runner.

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