- Do you discount your services regularly through services like Groupon or Living Social?
- Are you basing your prices on a discount on what your “competition” is charging?
If you answered “YES” to these questions, continue reading to see how you can change this, and start making money as a professional esthetician.
If you have been working for someone for more than 5 years, this may be a very different way of thinking.
Have you ever asked yourself how much you really want to make?
Whatever I’m doing in that half hour has to cost close to $100, OR I have to also sell product that will do so.
Hence, my 90 minute facials cost $250…get it?
Do you know what it costs to provide your services to clients?
- your electric bill?
- your cell phone bill?
- your products used on clients?
- your space rental?
If you want to make $50 every half hour, what does it take to do that?
We do the opposite.
We scout all the other estheticians in the area, and take their price and discount it.
If you’re not thinking in that manner, you’re going to ultimately work for free.
When you start thinking about the amount of money it costs to perform a service, then add what you want to make as a profit, it changes your whole business.
I don’t discount my services.
Our society is a coupon nation.
We live in the Groupon era, which means that people expect that all the time.
We LOVE it!
Just understand…the minute you put a discount out to the world, there’s an expectation you are setting up for your clients.
Instead, if you offer a discount, offer it as only available when the client is in your bed, and no other time. When they leave your establishment, the offer is no longer available.
Most of us allow our businesses to take on this “discount” mentality out of fear for where the next client will come from.
The same thing applies when you actually throw away your menu.
If you hide behind your menu, how do you actually practice esthetics?
If you allow a client to come in and chose a services as if they’re in a restaurant, how are you actually practicing esthetics?
You have so much more flexibility when you customize every service.
Living in fear of not enough clients, building a business based on discounts, hiding behind your service menu…all these things do not build a loyal clientele.
