Why is it so difficult?
Part of the problem with our industry is that brazilians are the one service where we allow such a discrepancy in pricing. I’ve seen $10 a brazilian wax, and a$200 brazilian was.
This is mind-boggling to me, because we don’t get trained on this service in school like we do the others – we are required to do 100 brow waxes, 100 lip waxes and 100 chin waxes, but we are not required to do 100 brazilian wax treatments.
The funny thing is that I never, ever wanted to do brazilians at all!
I never wanted to go to that place on a person’s body.
When I went to esthetics school, I wanted to be the Facials Master – I wanted to have people so relaxed, and fall asleep on my bed, and have me treat their skin.
The only reason I started doing brazilians at all was because I had a client beg me over and over to do a brazilian wax for her.
- an hour facial really turns into 75 minutes
- in that same 75 minutes, I can do 5 brazilians
- If I really structured my day productively, I can cut my weekly work down to 3 days
- If I continue doing mostly facials, I need to work 7 days to make the same money
I needed to perfect my brazilian technique in order for this to work.
It took me 3 years to perfect this 7-minute brazilian technique, and I did that by doing LOTS of free brazilians on friends.
Estheticians crack me up – I get the comment all the time…
“Oh, that looks painful.”
“Oh, that looks like it hurts.”
Waxing is not pretty, either.
Another reason I perfected my brazilian wax technique is because I get waxed. I’m laying on that table, everything hanging out for an hour, changing positions, holding things up for her to wax, fingers and strips and wax all up in my stuff…and it’s uncomfortable.
The faster, more efficient the service, the more comfortable your clients will be to come back and have a brazilian…and the more money you will make!
Okay, are you ready to really get real?
Here are the things that actually happen during a brazilian wax that we estheticians just don’t talk about:
- stinky feet
- poop but
- women not clean
- men not clean
- clients fart on you
- bootle crystals coming out their behind
If was had had these conversations in the beginning of our careers, these situations would be easier to handle.
You’re laughing right now, aren’t you?
I know, but if you haven’t had these things happen yet, YOU WILL!
So, brazilian waxing isn’t just about the wax service.
It’s communication.
It’s talking about hygiene
It’s talking about in-growns.
It’s talking about how you cleanse.
It’s talking about wearing no underwear.
I tell my clients not to wear any underwear – especially not right after my treatment.
I say, “You just paid me $95 for my artwork, and now you’re gonna put funky underwear all over it?”
All the videos we see from trainings are brazilians being done on the skinny, flat stomach young woman.
That’s not my client!
- My clients have rolls
- My clients have stretch marks
- My clients have hair growing up their thighs
- My clients have hair growing up through the booty crack
- My clients have hair all over the place
So, if you’re ready for what really happens during a brazilian – all the stories I can tell, join me in the membership.
