If everyone knows what you do, you should never need to explain what you do.
Conversations!
We estheticians always get the surprised realization that…oh, you can help me with:
- makeup
- skincare
- lashes
- products
Many estheticians don’t let people know what they do as a career, and how they make money, but they do tell people what they do for a job.
There is a big difference between a CAREER and a JOB!
I’m not going to run away when business gets bad.
I’m not going to run away when money gets funny.
As an esthetician and business owner, you will never make everyone happy, nor are you to be there as everyone’s friend.
Sometimes the people you want as clients will never be your client.
If I have someone who challenges every single price, or challenges how I perform my service, that person is not my client.
Sometimes, we estheticians are so fearful that we won’t have consistent customers, we put a negativity on our industry, rather than simply drawing a line with clients.
When someone shows you from the beginning what kind of client they will be, and how they will treat you, believe them.
- Start charging what you’re worth!
- Stop continually giving discounts!
If a client spot is open from cancelation or no-show, look around your room, and see it from your client’s perspective. Do you need to clean the cobwebs?
Or, use that time to do some marketing. Don’t just get on Facebook and chat.
If you consistently communicate with your clients, you will always have a response.
Again, does everyone know what you do?
Let’s create our business with a plan.
When Valentine’s Day comes around, we know clients will come out of the woodwork.
Communicate with your clients, and remind them of the holiday at least a month before.
It’s really that simple.
When you expect to busy, and portray that to clients by requiring that they book two appointments out, you are showing your worth, and training your clients in your worth.
Otherwise, your clients get into the mindset that you are simply sitting in your room waiting for them to book their next appointment, and you’ll be ready.
So if you know clients are coming before Valentine’s Day for a brazilian, don’t give a discount. You know they’ll be coming!
If you’re struggling in your business, start communicating what you do consistently to the people who need what you do.
