When you’re marketing on social media and through email, we need to think with a bigger scale.
Sometimes when estheticians post on social media, they miss key components.
- Where they are located
- THEIR PHONE NUMBER.
- What services they are providing
- The cost of said services
When you post on social media, think about that post going Global. Reaching past the city limits of where you are.
When you begin to think much larger, and include these key things in your posts; you will realize you can go that much farther.
Think about it from the perspective of the customer who wants to get in touch with you.
Marketing takes time, energy, effort and consistency.
You have to constantly communicate what you do to the world and potential customers.
Communicate. Communicate. COMMUNICATE.
You can use any platforms you would like, consistency is the key.
When you stop communicating, or when you pick and choose platforms it changes things.
As service providers, our customer base wants to see us doing what we do.
Try to incorporate just as many videos of you providing services, as you do of you talking on your social media pages.
If you think of it from that point of view, the next time you advertise your business show your audience what you do.
There is a method to the madness of marketing.
It’s really just a matter of molding the madness to where you need it to be.
It’s not just about putting a flyer up, or posting a picture; it’s truly a method of communication that has to be consistent.
E-news letters are still great, for those that still read their email.
“The more you give, the more you receive” applies to so many aspects of this business.
Give back in a method that benefits someone who may be coming up underneath you.
There is a bigger picture here.
If you don’t know what you’re doing, start trying to understand the basics.
